Over the course of doing business with our partners, we believe that it is critical that we:

1. Share our love and passion for direct response marketing.

2. Define goals, objectives, and strategies.  Be bold, think big.

3. Be analytical and data-driven.  Employ critical thinking.

4. Seek continuous improvement.  Always be testing.

5. Be deeply committed to results.

6. Respect the sensitive relationship between sales and brand.

7. Be customer and prospective customer centric.

8. Be thorough.  Leave no stone unturned.  Go the extra mile.