The biggest driver of response to a mailing is the target audience.  For all of our mailings, we spearhead the development of the target audience by working closely with our database and technology partners, some of which we have been working with for 25 years.

 

Our database and technology partners:

• have individual-level databases with extensive basic consumer data such as demographics, psychographics, lifestyle & interest data, and geographic details

• have databases with detailed, first-party, individual-level transaction data (spanning thousands of merchants and brands) and social media engagement behavior

• have advanced, proprietary, AI-driven response prediction platforms that find the variables in the massive data sets that are most effective in utilizing in predictive models that identify the individuals most likely to respond to the mailing